The Little Monster Company is a Singapore retail outlet that sells high end children's merchandising such as clothing, shoes, gifts and toys. TLMC required a new brand identity that reflected a 'fun' yet 'professional' profile that would appeal to an affluent demographic. The identity was proposed together with a bespoke typeface which could be utilised as part of 'library' of brand elements across different formats such as traditional print, store signage and digital media.