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The Little Monster Company

brand identity  /  print  /  art direction

The Little Monster Company is a Singapore retail outlet that sells high end children's merchandising such as clothing, shoes, gifts and toys. TLMC required a new brand identity that reflected a 'fun' yet 'professional' profile that would appeal to an affluent demographic. The identity was proposed together with a bespoke typeface which could be utilised as part of 'library' of brand elements across different formats such as traditional print, store signage and digital media.

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brand identity / print / digital / art direction

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